What’s up?

Apple made several announcements at the presentation on Monday. In particular, the company unveiled plans to launch an original video streaming service TV+, a gaming subscription, a subscription news service, and a credit card in collaboration with Goldman Sachs Group Inc.

Why is it important?

In general

Apple is one of the world’s largest companies, so its moves reflect and set up big trends. The latest effort clearly means that the company wants to spread its influence beyond hardware and reach various parts of people’s lives.    

For investors

On the surface, it seems fantastic that Apple starts up new business activities. However, the change has come with a lot of catches, such as the lack of details, a later launch, and features that are not unique. Yesterday’s presentation left many questions unanswered. For example, how much will the subscription to the streaming service cost? We already know that the news subscription won’t include such key newspapers as The New York Times and The Washington Post, while the credit card doesn’t differ from other cards much.

CEO Tim Cook is an expert in supply chains for digital devices. It’s clear that assembling entertainment and content providers would be different from that. For now, analysts have limited material to work with as Apple will announce pricing later this year.   

All in all, it seems that the new course is certainly a way of many opportunities for Apple. Nevertheless, it’s too early to have a meaningful conversation about the potential scale of its future success. There are no doubts though, that Netflix and Amazon won’t be hurt by Apple’s entry to the market in the foreseeable future.

For traders

If the stock falls below the 200-day MA at 190.60, it will slide to 186.70 and, below that, to the 176.00 area. A rise above 198.00 will open the way up to 200.00 and 210.00.

The daily chart of Apple Inc.
Apple Inc, daily chart

Stocks can be traded as a CFD at Markets.com.